Official Rules

Unlock The Box Instant Win Game And Challenge

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. GAME BEGINS AT 12:01 AM (ET) ON 1/26/12 AND ENDS AT 11:59 PM (ET) ON 3/11/12 (THE “PROMOTION PERIOD”).

The Unlock the Box Instant Win Game and Challenge (the “Promotion”) consists of three (3) ways to potentially win: [1] the Primary Instant Win Game, [2] the Reality Fighters Dojo Game, and [3] the Unlock the Box Challenge.

  1. OFFICIAL CODES: A unique 12-digit official code (a “Code”) is required to play the Primary Instant Win Game. Codes are available at participating Taco Bell® restaurants on specially-marked Taco Bell® Big Boxes during the Promotion Period, while supplies last. For a free Code by mail, while supplies last, send a self-addressed, stamped business size (#10) envelope to: Unlock the Box Code Request, PO Box 9319, Medford, NY, 11763-9319, postmarked by 3/1/12 and received by 3/5/12. (VT residents may omit return postage.) Limit: one request per outer envelope. OR, from 3/2/12 through 3/11/12 (ONLY), visit http://unlock.tacobell.com//unlock-amoe/ for a free Code. Codes are not transferable. Codes are void if not obtained through authorized channels. You do not need a Code to play the Reality Fighters™ Dojo Game or to enter the Challenge.
  2. TO PLAY THE PRIMARY INSTANT WIN GAME (“Game 1”):
    1. (a) Online: Complete the official entry form available through http://unlock.tacobell.com (“Website”), enter your Code, then follow the on-screen instructions to play (a “Play”). Normal Internet access and usage charges imposed by your on-line service provider will apply.
    2. (b) SMS Text: use your SMS-enabled mobile phone (“Cell”) to text the 12-digit code as an SMS text message to the SMS shortcode 62019 (also, a “Play”). STANDARD CARRIER-MESSAGING AND DATA CHARGES MAY APPLY TO EACH TEXT MESSAGE SENT AND RECEIVED. MULTIPLE MESSAGES WILL BE REQUIRED FOR EACH PLAY. SMS Text entrants will receive a confirmation SMS text message. SMS Text entrants must have an SMS text messaging two-way capable phone and digital and SMS service in order to play the Primary Instant Win Game using the text messaging method. Text messaging may not be available in all areas. By playing via SMS Entry you grant to Administrator your consent to call your Cell should you be selected a potential winner.
    You must use a different Code each time you play. Limit one (1) Game #1 Play per person/email address/household/Cell per day regardless of the method of play. For purposes of the Primary Instant Win Game, a “day” starts at 12:01 am (ET) and ends at 11:59 pm (ET). PLAYS MUST BE RECEIVED BY 11:59 PM (ET) ON 3/11/12. Each Play will be deemed to have been submitted by the primary account holder of the e-mail address provided on the official entry form for an Online Play or the primary account holder of the Cell from which an SMS Text Play originated. If you are the first player to enter a Code on or after the predetermined time and date for any prize and receive a game message that says “Congratulations, you’re a winner”, you win the prize indicated, subject to verification. Winning dates and times will be randomly predetermined under the supervision of Ventura Associates whose decisions are final on all matters relating to this Primary Instant Win Game.
  3. TO PLAY THE REALITY FIGHTERS™ DOJO GAME (“Game #2”): Download the Taco Bell mobile application from http://unlock.tacobell.comand and play the Reality Fighters™ Dojo Game through to completion (a “Play”). The Taco Bell mobile application is free, but standard data rates apply to download the mobile application and game play. Each Play will be deemed to have been submitted by the account holder of the cell phone from which the game play originated. If you do not wish to play from your Cell, you may visit http://unlock.tacobell.com. Normal Internet access and usage charges imposed by your on-line service provider will apply. If you are the first player to complete a Play on or after the predetermined time and date for any prize and receive a game message that says “Congratulations, you’re a winner”, you win the prize indicated, subject to verification. Winning dates and times will be randomly predetermined under the supervision of Ventura Associates whose decisions are final on all matters relating to Game #2. Limit: One (1) Game #2 Play per day per person/email address/household/Cell.
  4. TO PARTICIPATE IN THE CHALLENGE (“Challenge”): You can participate in the Unlock the Box Challenge by submitting a photo (“Photo”) or video (“Video”) that shows us “what you would do to win a Playstation®Vita system. In order to participate in the Challenge, visit http://unlock.tacobell.com to register during the Promotion Period and then follow the instructions to enter the Challenge. Videos and Photos are collectively referred to as “Submissions”. Follow the instructions to upload your Submission. You may upload as many Submissions as you like, but each Submission must be different and submitted separately. The Photo must be a maximum file size of 4 MB and must be in one of the following file formats: bmp, gif, jpeg, jpg or png. The Video must not exceed 60 seconds and be in one of the following formats: WEBM, 3GPP, FLV, WMV, AVI, MOV, and MPG. The general public will be given the opportunity to vote on all eligible Submissions during the Promotion Period. One can vote by logging on to the Website and following the instructions to vote for their favorite Submission (“Vote”). Limit: one Vote per person/e-mail address per Submission allowed per day during the Promotion Period. The top three (3) eligible Submissions each week of the Promotion Period (that receive the highest number of valid Votes) will be determined as the Weekly Prize Winners pending verification. Voting resets each week; Votes from a particular week do not roll over. For purposes of this Challenge, a “week” begins at 12:00 am on Monday and ends at 11:59:59 pm on the following Sunday for all weeks except the first week which is 11 days, beginning Thursday January 26 and ending Sunday, February 5th. Sponsor reserves the right to disqualify any Votes that are cast in violation of these Rules, are otherwise deemed to be fraudulent, or are cast by automatic means of any sort.
  5. PRIZES, APPROXIMATE RETAIL VALUE AND ODDS (“ARV”): Five Thousand (5,000) Prizes: a PlayStation®Vita prize pack including [1] a PlayStation®Vita 3G/Wi-Fi system, [2] a PlayStation®Vita game, [3] a 4GB PlayStation®Vita Memory Card (valued at no less than $19.99), and [4] a choice of a second PlayStation®Vita game (valued at no less than $29.99). ARV: $379.96 each. There will be a total of five thousand (5,000) Prizes available to be won throughout the Promotion Period in Game #1, Game #2 and the Challenge. There will be four thousand five hundred (4,500) Prizes available in Game #1; there will be four hundred eighty two (482) Prizes available in Game #2, and there will be eighteen (18) Prizes available – three (3) per week – in the Challenge. Total ARV: $1,899,800. Limit: One (1) Prize per person from all games combined.

    Odds of winning a prize in Game #1 depend upon the number of players entering Codes and the date and time of each Play. Odds of winning a prize in Game #2 depend upon the number of players completing the Reality Fighters™ Dojo Game and the date and time of the completion of each Play. Sponsor reserves the right to substitute a prize of equal or greater value. No other substitution or transfer of prizes permitted. Sponsor responsible only for delivery of prize; not responsible for prize’s utility or otherwise. Taxes and fees, if any, are the sole responsibility of prize winners.
  6. INSTANT WIN PRIZE CLAIMS: Online: Each potential winner will be notified instantly and will be redirected required to complete an online claim form by providing his or her name, date of birth, email address and mailing address. If a potential winner navigates away from the Prize claim form page for any reason before submitting the completed form, he/she will not be able to return to the Prize claim form and the prize will be forfeited and included in the pool of prizes for the Second Chance Drawing (see below). SMS: Each potential winner who receives a prize winning message on their cell phone will be asked to reply with a valid email address so that an address verification message may be sent. All Prizes must be claimed by March 29, 2012 or the prize will be forfeited and included in the pool of prizes for the Second Chance Drawing (see below). No more than the stated number of prizes will be awarded. In the unlikely event that winning messages are distributed in numbers greater than the number stated in these rules for such prize level, that stated number of winners will be selected in a random drawing from among all verified prize claims received.
  7. SECOND CHANCE SWEEPSTAKES: All prizes which remain unclaimed after 3/29/12 will be awarded in a Second Chance Sweepstakes, assuming a sufficient number of Second Chance Drawing Sweepstakes entries. Winners will be determined in a random drawing from all non-winning Plays from both Game #1 and Game #2 on/about 3/30/12 to be conducted by Ventura Associates whose decisions are final with respect to the Second Chance Sweepstakes. Odds of winning depend upon the number of unclaimed prizes and the number of eligible entries. Winners of a Prize in Game #1, Game #2 or the Challenge are not eligible for the Second Chance Sweepstakes. Limit (1) prize per person. Winners will be notified by email or SMS text message within thirty (30) days of the random drawing.
  8. ELIGIBILITY: Promotion open to individual legal residents of the 50 United States or DC, age 18 or older (19 in AL or NE) as of entry except employees (and their immediate families and members of the same household) of Sponsor, Sony Computer Entertainment America LLC, Pepsi-Cola Company, PepsiCo, Inc. and its bottlers and their respective parent companies, affiliates, and subsidiaries and the agents, judges and advertising and promotion agencies involved with the development, administration and promotion of this Promotion.
  9. VERIFICATION OF WINNERS AND DELIVERY OF PRIZES: Prize claims subject to verification by Ventura Associates, an independent judging organization, whose decisions are final on all matters relating to this Promotion. Notification letter will be sent via First Class Mail to the potential prize winners. Prize forfeited and included in the Second Chance Drawing if prize notification letter or prize is returned as undeliverable. Winners agree to use of name, address, likeness, and/or prize information for promotional purposes in any medium without additional compensation to the extent permitted by law, any such use with respect to minors to be subject to prior approval of parent or legal guardian. Prize claims and entries and all Submissions are sole property of Taco Bell Corporation and will not be returned.
  10. CHALLENGE SUBMISSION LIMITATIONS: Submission materials (“Materials”) include: [1] all information and material submitted by you in connection with the Challenge, including the entry and all other forms, contracts or releases that may be required to be submitted by you as an entrant, whether required by Sponsor prior to or after entry; [2] your name, likeness, image and biographical data as contained in or reflected by the entry and [3] all photographs, artwork, writings, statements, dramatic materials, ideas, quotations and any other intellectual properties created by you in connection with the Challenge, whether submitted to the Sponsor or not, including the Submission. All material owned by the Sponsor or the Sponsor’s affiliated companies, including but not limited to any picture, logo, title art, etc., shall remain their property and you shall acquire no rights therein by virtue of the Challenge. Except as specifically provided herein, by posting the Submission and entering the Challenge , you agree to grant to Sponsor a non-exclusive, irrevocable, royalty-free, sublicenseable and transferable worldwide license to use, re-use, reproduce, transmit, display, distribute, re-distribute, copy, store, modify, adapt, translate, create derivative works based upon and publicly perform the contents of the Materials, in whole or in part, in all media, formats and channels now known or hereafter devised, for the duration of the rights in each country, area and space, and throughout the universe, in perpetuity and in all languages, formats and versions. Challenge Submission Guidelines (“Submission Guidelines”): By submitting the Materials in the Challenge, you represent and warrant to Sponsor that the Materials and everything depicted therein: [1] are in compliance with the Official Rules, including but not limited to following the Submission instructions [2] are original with you and do not originate from a magazine, newspaper or other commercial or proprietary source; [3] do not infringe upon or otherwise violate any right of any person, firm or entity; [4] do comply with the Sponsor’s Terms of Use and the Contest Official Rules; [5] do not contain any trademarks, logos, insignia, location signage, names, photographs, images published on or in websites, television, movies or other media, artwork or sculptures or other material (e.g., on props, costumes, background) that includes or infringes upon any third party’s copyrights or trademarks; [6] have not previously been submitted in a contest of any kind or exhibited or displayed publicly through any means; [7] do not contain the likeness, photograph or other identifying elements of any person or persons (except you, the photographer/entrant), living or dead, and [8] do not contain material which is objectionable or unlawful as determined by Sponsor in its sole discretion. You further represent and warrant to Sponsor that: [1] you have all rights, licenses, permissions and consents necessary to submit the Materials in accordance with the Rules; [2] no person or entity other than you has any right, title or interest in and to any part of the Materials and [3] you are not subject to any agreement or arrangement that would interfere with your entering this Challenge and granting all the rights granted hereunder or that would conflict with any other documentation required hereunder. Sponsor may, in its sole discretion, disqualify any Entrant and remove any of his/her Entry (ies) that Sponsor deems to be in violation of these Submission Guidelines or Official Rules at any time. In event of a dispute regarding the identity of the person submitting a Submission, the Submission will be deemed to be submitted by the person in whose name the Address is registered.
  11. GENERAL: This Promotion is void outside the 50 United States and DC and where prohibited or restricted by law and subject to all applicable federal, state and local laws and regulations. This Promotion will be governed by the internal laws of the State of New York. Any and all legal actions or claims arising in connection with this Promotion must be brought in a court of competent jurisdiction within the United States of America. Sponsor, Pepsi-Cola Company, PepsiCo, Inc. and its bottlers, Administrator and Sony Computer Entertainment America LLC (collectively “Releasees”) are not responsible for late, lost, stolen, damaged, garbled, incomplete, misaddressed, postage due, or misdirected entries, mail or communications, for errors, omissions, interruptions, deletions, defects, or delays in operations or transmission of information, in each case whether arising by way of technical or other failures or malfunctions of computer hardware, software, communications devices, or transmission lines or data corruption, theft, destruction, unauthorized access to or alteration of entry materials, loss or otherwise. Further, Sponsor and Administrator not responsible for electronic communications which are undeliverable as a result of any form of active or passive filtering of any kind, or insufficient space in entrant’s e-mail account to receive e-mail messages. The use of automated software or computer programs to register for or to play the Game is prohibited and any individual who uses or attempts to use such methods to register or play will be disqualified. Sponsor disclaims any liability for damage to any computer system resulting from participation in, or accessing or downloading information in connection with, this Promotion , and reserves the right, at its sole discretion, to modify, cancel, terminate or suspend this Promotion should any virus, bug, technical failures, unauthorized human intervention or other causes beyond Sponsor’s control corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion. In the event of any such cancellation, termination or suspension, a notice will be posted and a random drawing will be held from among all eligible, non-suspect entries received prior to such time. Sponsor reserves the right, at its sole discretion, to disqualify any entrant (and all of his or her entries) from this Promotion or any other promotion conducted now or in the future by Sponsor or any of its affiliates if he tampers with the entry process or if his or her fraud or misconduct affects the integrity of the Promotion. Sponsor reserves the right to correct clerical or typographical errors in promotional materials. By participating in this Promotion, each entrant accepts the conditions stated in these Official Rules, agrees to be bound by the decisions of the judges and warrants that s/he is eligible to participate in this Promotion. By accepting prize, winners agree to release Releasees, their directors, employees, officers, and agents, including without limitation, its advertising and promotion agencies, from any and all liability, loss or damages arising from or in connection with the awarding, receipt, and/or use or misuse of prize or participation in any prize-related activities. Entrants are solely responsible for all fees incurred through their wireless phone service for text messages associated with participation in this Promotion.
  12. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION AND SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
  13. WINNERS LIST: To obtain list of major prize winners, send a self-addressed, stamped envelope to: Unlock the Box Winners List Requests, c/o Ventura Associates International LLC, Dept. VG, 1040 Sixth Avenue, NYC, NY 10018. Requests must be received by March 31, 2012. Winners list will be sent after all prizes have been awarded.
  14. SPONSOR: Taco Bell, 1 Glen Bell Way, Irvine, CA 92618.

    Sony Computer Entertainment America LLC is not a Sponsor of this Promotion.
  15. ADMINISTRATOR: Ventura Associates International LLC, 1040 Sixth Avenue, NYC, NY 10018.